All posts by Peter Caush
How to Drive School Enrollment with Social Media
November 17, 2022
How to Drive School Enrollment with Social Media Social media has been the dominant tool for online communication for over a decade now. Yet many schools have been slow to take advantage of the medium—and when they do, they often don’t make it a priority, this article explains how best to drive school enrollment with […]
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How To Build Online Presence for your school
November 17, 2022
How To Build Online Presence for your school Why is it important to build online presence for Schools? The reason is fairly straightforward—online search is one of the most common ways parents (and students, to a lesser extent) find and research potential schools so we need to build online presence to generate awareness. According […]
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How To Use Pixel-Based Retargeting To Connect With Parents
November 13, 2022
Pixel based retargeting (part of remarketing) is a powerful tool that can be used to great effect when marketing to parents. By targeting pixel-based ads to parents who have already visited your website, you can create a connection with them that leads to more conversions. In this article, the School Agency will be exploring […]
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Everything You Need To Know About Re-marketing Your School To Parents
November 13, 2022
Here’s the School Agency’s guide to re-marketing your school to parents and attracting higher quality leads Re marketing is a powerful tool with the potential to significantly improve your marketing efforts—if you know how to use it, that is! By following this guide you will be able to beginning re marketing your school to parents […]
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Planning Marketing tactics for schools
November 13, 2022
Choosing the right marketing tactics for schools is something that many schools struggle with. There are so many options, and it can be difficult to know which ones will be the most effective. The good news is that there are some general principles that you can follow to help you make the best choices for […]
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The Ultimate Guide to Inbound Marketing for Schools
November 13, 2022
The Ultimate Guide to Inbound Marketing for Schools Marketing a school is no easy task—it takes time, energy, and a lot of creativity. But, with the right inbound marketing strategy, it is possible to reach and engage your target audience, generate leads, and convert them into customers. In this guide, the School Agency will […]
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Writing Educational Blog Articles to Drive Traffic To a School’s Website
September 22, 2022
Introduction to why educational blog articles work; when families are looking for a school in their area, they’ll usually turn to the internet to help them make their decision. That’s why it’s so important for schools to have a strong online presence—and having a high-quality educational blog articles is a big part of that. Google […]
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How Content Marketing for schools Can Drive Traffic To Your Website
September 15, 2022
Content marketing in short is the process of promoting the content generated on your webpages and social media accounts. In today’s day and age, you’d be hard-pressed to find a private school without a website—and for good reason. Your school’s website is a hub for information, marketing materials, and resources with the power to […]
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Developing an Effective School Marketing Strategy
August 31, 2022
Steps to Developing an Effective School Marketing Strategy Schools rely on an effective ‘School marketing strategy‘ to attract students, staff, and resources. But with so many marketing channels and options available, it can be difficult to know where to start. In this guide from The School Agency, we’ll walk you through the steps of developing […]
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