All posts by Peter Caush
Increase admissions for schools in the UAE.
August 29, 2023
Today’s tech savvy parents are looking for better and more trustworthy sources of information. They know they are not going to find this in a direct mailer or radio ad. When you pay for traditional advertising, you are shouting your message far and wide ‘Spray and Pray’. The problem is that few people in your […]
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Nursery Marketing: Dos and Don’ts for Admissions Teams
July 1, 2023
Problems and solutions for admissions teams Within the UAE, competition among nurseries is stiff. The exact number of nurseries is unknown, but estimates point to a figure somewhere in the region of 630—consisting of both private and public institutions. These nurseries are all competing for a small (but growing) population of nursery-aged students. So how […]
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How to use AI to Improve the High School Enrollment Journey
June 21, 2023
How to Use AI To Improve the High School Enrollment Journey As educators and administrators, it’s time to accept the fact that AI is here to stay. Concerns regarding the impact that chatbots like ChatGPT and Bard will have on student learning are understandable, but the potential for AI to increase school enrollment should not […]
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6 Best Marketing Strategies to Increase School Enrollment
April 10, 2023
Increasing enrollment is an important goal for any school.To achieve this, schools must employ effective marketing strategies that will attract potential students and parents to the school. But with so many potential tactics available, it can be overwhelming to figure out how to best approach marketing for your school. To simplify this process, the School […]
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5 Ways to Increase Private School Student Enrollment in the UAE
March 21, 2023
5 Ways to Increase Private School Student Enrollment in the UAE The United Arab Emirates is home to one of the strongest private school markets in the world. As of 2017, an impressive 76% of all school age children in the UAE attended private schools—the fifth-highest percentage of private school enrollment in the world. […]
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How To Create a Strategic Enrollment Management Plan
March 21, 2023
Why do we need a strategic Enrollment Management Plan? While it should be enough for school’s to offer top-notch educational experiences and outcomes, in today’s world that often isn’t enough to retain their student. Parents are expect more for their children which puts more pressure on Private schools to have a steady flow of new […]
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Everything You Need To Know About Email Marketing For Schools
January 14, 2023
As a school, one of the most effective ways to communicate with parents, students, and staff is through email marketing for schools. But with so many different strategies and tactics to consider, it can be overwhelming to know where to start. In this article, the School Agency will cover everything you need to know […]
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School Marketing Strategies To Attract and Retain Parents
January 5, 2023
As a school administrator, you know that having engaged and involved parents is key to the success of your students and your school as a whole which is where a school marketing strategy will help. But in today’s busy world, it can be a challenge to attract new parents to your school and keep […]
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Coordinating School Marketing
December 6, 2022
It goes without saying that a school’s marketing efforts should be well-coordinated. This article covers the main areas of coordinating school marketing, to ensure a cohesive plan is aligned with all activities. After all, if different parts of the school are promoting different messages or using different methods, it can create confusion among parents […]
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