The benefits of a digital School Brochure for admissions
August 30, 2023
A well-crafted school prospectus is an essential tool for any school’s marketing activities. It serves as an excellent platform to showcase your school’s ethos, curriculum, and aspirations to prospective students and families. Traditionally, school prospectuses took the form of printed brochures distributed during open events or included in welcome packs. While this is still a […]
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Increase admissions for schools in the UAE.
August 29, 2023
Today’s tech savvy parents are looking for better and more trustworthy sources of information. They know they are not going to find this in a direct mailer or radio ad. When you pay for traditional advertising, you are shouting your message far and wide ‘Spray and Pray’. The problem is that few people in your […]
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Nursery Marketing: Dos and Don’ts for Admissions Teams
July 1, 2023
Problems and solutions for admissions teams Within the UAE, competition among nurseries is stiff. The exact number of nurseries is unknown, but estimates point to a figure somewhere in the region of 630—consisting of both private and public institutions. These nurseries are all competing for a small (but growing) population of nursery-aged students. So how […]
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How to use AI to Improve the High School Enrollment Journey
June 21, 2023
How to Use AI To Improve the High School Enrollment Journey As educators and administrators, it’s time to accept the fact that AI is here to stay. Concerns regarding the impact that chatbots like ChatGPT and Bard will have on student learning are understandable, but the potential for AI to increase school enrollment should not […]
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6 Best Marketing Strategies to Increase School Enrollment
April 10, 2023
Increasing enrollment is an important goal for any school.To achieve this, schools must employ effective marketing strategies that will attract potential students and parents to the school. But with so many potential tactics available, it can be overwhelming to figure out how to best approach marketing for your school. To simplify this process, the School […]
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5 Ways to Increase Private School Student Enrollment in the UAE
March 21, 2023
5 Ways to Increase Private School Student Enrollment in the UAE The United Arab Emirates is home to one of the strongest private school markets in the world. As of 2017, an impressive 76% of all school age children in the UAE attended private schools—the fifth-highest percentage of private school enrollment in the world. […]
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How To Create a Strategic Enrollment Management Plan
March 21, 2023
Why do we need a strategic Enrollment Management Plan? While it should be enough for school’s to offer top-notch educational experiences and outcomes, in today’s world that often isn’t enough to retain their student. Parents are expect more for their children which puts more pressure on Private schools to have a steady flow of new […]
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Everything You Need To Know About Email Marketing For Schools
January 14, 2023
As a school, one of the most effective ways to communicate with parents, students, and staff is through email marketing for schools. But with so many different strategies and tactics to consider, it can be overwhelming to know where to start. In this article, the School Agency will cover everything you need to know […]
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School Marketing Strategies To Attract and Retain Parents
January 5, 2023
As a school administrator, you know that having engaged and involved parents is key to the success of your students and your school as a whole which is where a school marketing strategy will help. But in today’s busy world, it can be a challenge to attract new parents to your school and keep […]
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Coordinating School Marketing
December 6, 2022
It goes without saying that a school’s marketing efforts should be well-coordinated. This article covers the main areas of coordinating school marketing, to ensure a cohesive plan is aligned with all activities. After all, if different parts of the school are promoting different messages or using different methods, it can create confusion among parents […]
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How to Connect With Families Through School Open Day Events
December 5, 2022
Connecting with families should be the main objective of your school’s marketing department when it comes to school open day events. ‘School Open Day Event’. Unfortunately, many schools still struggle to make the kinds of meaningful, lasting connections that actually boost enrollment. The solution? More time spent face-to-face with potential parents and students—or, […]
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How To Build Online Presence for your school
November 17, 2022
How To Build Online Presence for your school Why is it important to build online presence for Schools? The reason is fairly straightforward—online search is one of the most common ways parents (and students, to a lesser extent) find and research potential schools so we need to build online presence to generate awareness. According […]
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How To Use Pixel-Based Retargeting To Connect With Parents
November 13, 2022
Pixel based retargeting (part of remarketing) is a powerful tool that can be used to great effect when marketing to parents. By targeting pixel-based ads to parents who have already visited your website, you can create a connection with them that leads to more conversions. In this article, the School Agency will be exploring […]
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Everything You Need To Know About Re-marketing Your School To Parents
November 13, 2022
Here’s the School Agency’s guide to re-marketing your school to parents and attracting higher quality leads Re marketing is a powerful tool with the potential to significantly improve your marketing efforts—if you know how to use it, that is! By following this guide you will be able to beginning re marketing your school to parents […]
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Planning Marketing tactics for schools
November 13, 2022
Choosing the right marketing tactics for schools is something that many schools struggle with. There are so many options, and it can be difficult to know which ones will be the most effective. The good news is that there are some general principles that you can follow to help you make the best choices for […]
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The Ultimate Guide to Inbound Marketing for Schools
November 13, 2022
The Ultimate Guide to Inbound Marketing for Schools Marketing a school is no easy task—it takes time, energy, and a lot of creativity. But, with the right inbound marketing strategy, it is possible to reach and engage your target audience, generate leads, and convert them into customers. In this guide, the School Agency will […]
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Developing an Effective School Marketing Strategy
August 31, 2022
Steps to Developing an Effective School Marketing Strategy Schools rely on an effective ‘School marketing strategy‘ to attract students, staff, and resources. But with so many marketing channels and options available, it can be difficult to know where to start. In this guide from The School Agency, we’ll walk you through the steps of developing […]
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Marketing Strategy for Schools in the UAE
August 31, 2022
A proven marketing strategy for schools is a powerful tool that can boost enrollment, simplify recruitment, and strengthen the community as a whole. There’s a problem, though—it’s hard to know where to start, what will work best for your school, and how to measure success. This article also covers the best marketing strategies for school, […]
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How to become a global citizen
August 19, 2018
How to become a global citizen A global citizen is someone that is able to identify themselves as a member of an emerging world community, someone who actively contributes towards the combined values of the community for the benefit of the community as a whole. With the ever-globalizing world that we live in constantly evolving […]
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