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Planning Marketing tactics for schools
Choosing the right marketing tactics for schools is something that many schools struggle with. There are so many options, and it can be difficult to know which ones will be the most effective.
The good news is that there are some general principles that you can follow to help you make the best choices for your school. And in this School Agency guide, we’ll be sharing some of the best school marketing tactics that are practiced.
What Are your Marketing Tactics; and how do they apply to your school?
In simple terms, marketing tactics are the individual actions that support the marketing strategy you’re using to achieve a marketing goal.
That wording may be confusing, so here’s an example:
For example if your school has set a marketing goal to increase enrollment by 5% over the coming year. The strategy you’ve chosen to attain that goal is developing a better understanding of your audiences and reaching them with targeted content. To support that strategy, your team could use a number of marketing tactics, including:
● conducting market research
● developing inbound marketing channels
● investing in targeted advertising
These are just a few examples—there are many other marketing tactics your school could use to achieve its enrollment goals. The important thing to realize is that each tactic you employ should be carefully chosen to support one or more of your marketing goals.
The Benefits of Planning Your School’s Marketing Tactics
There are numerous advantages to taking the time to plan your school’s marketing tactics:
1. It ensures that every action you take is working towards a larger goal. This is a big one—by aligning your tactics with your strategy, you can avoid wasting time and resources on activities that don’t support your school’s overarching goals.
2. It helps you track progress and measure success. When you know what you’re working towards, it’s much easier to track your progress and determine whether your marketing efforts are successful. This is essential for making data-driven decisions about your marketing going forward.
3. It allows you to adapt and change course as needed. Even the best-laid plans can go awry, but if you’ve planned your marketing tactics in advance, it’s much easier to make changes as necessary. This flexibility is key to ensuring that your marketing efforts are always effective.
When Should You Plan Your School’s Marketing Tactics?
The short answer to this question is: whenever you develop or revise your marketing strategy.
That way, you can ensure that each tactic you choose is aligned with your school’s goals and objectives. You can also revisit your tactics at any time and make adjustments as necessary.
That said, if you didn’t plan your tactics when you first developed your marketing strategy, it’s not too late to start now! Even if you’re already in the midst of executing your marketing plan, taking the time to develop a more comprehensive tactical plan can help you boost the effectiveness of your efforts.
How to Plan Your School’s Marketing Tactics
There’s no right or wrong way to plan your marketing tactics—the important thing is that you take the time to think through each action you take and how it will support your overall marketing strategy.
Here are a few general guidelines for marketing tactics for schools
1. Keep your audience in mind.
Who are you trying to reach with your marketing? Parents? Students? Teachers? Administrators?
The answer to this question will help guide your decisions about tactics. Why? Because different audiences respond differently to different tactics.
It’s important to think about how your audience consumes information and what kinds of messaging will resonate with them. Are they likely to read a blog post? Follow you on social media? Watch a video? The better you understand your audience, the easier it will be to choose marketing tactics that will reach them where they are.
2. Consider your budget.
How much money do you have to spend on marketing? This, too, will help guide your decisions about tactics.
Some marketing tactics—like social media or email marketing—are relatively inexpensive, while others—like TV advertising or print ads—can be quite costly. It’s important to choose tactics that fit your budget and that will give you the best return on investment.
3. Set measurable goals.
What do you want to achieve with your marketing? Increasing awareness of your school? Encouraging applications? Improving retention rates?
Your answer to this question will help you choose tactics that are most likely to support your goal, because tactic tend to match fairly neatly with specific objectives.
For example, if your goal is to increase applications, tactics like increasing your school fair budget or improving campus visits might be a good fit. On the other hand, if your goal is to improve retention rates, tactics like targeted communications or student surveys could be more effective.
The bottom line is that you should choose tactics that will help you achieve your desired outcome.
4. Make a plan.
Once you’ve considered your audience, budget, and goals, it’s time to start planning your tactics.
The best way to do this is to create a marketing calendar that outlines when you’ll take each action and what you hope to achieve. This will help you stay organized and on track as you execute your plan.
It’s also a good idea to assign responsible parties for each tactic. That way, you can be sure that each action is carried out and that someone is accountable for its success.
5. Review and adjust as necessary.
As you implement your plan, pay close attention to the results you’re seeing. Are your tactics achieving the desired outcome? If not, why not?
Don’t be afraid to make changes to your tactics as you go. Sometimes, a small change can make all the difference in the success of your marketing efforts.
And, of course, don’t forget to revisit your overall marketing strategy on a regular basis. Things change—audiences, budgets, goals—and it’s important that your strategy evolves along with them.
How the School Agency Can Help
At the School Agency, we understand the challenges that schools face when it comes to marketing. We can help you develop a comprehensive marketing strategy and plan that will support your school’s unique needs and objectives.
To learn more about how we can help, contact us today!
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Based in Dubai for over 10years, Peter Caush is the founder of TheSchoolAgency.com.
A trusted authority on digital marketing Peter is passionate about helping SME’s grow their business in the Gulf region.
When he’s not in the office Peter enjoys playing squash, often more times than his knees can cope.
At TheSchoolAgency.com we have been around long enough to realize the importance of good report writing, research, and design. A thoroughly planned and executed marketing strategy will work everytime.
In the 10 years of service, TheSchoolAgency.com. has managed to adapt to changes in both the global and local corporate landscape in the United Arab Emirates.
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