Video animation- GEMS Founders School
May 8, 2017 / / Comments (0)
Video Animation for Schools and Education
As part of the GEMS Education group we were tasked to put together a School marketing plan that included video animation for GEMS Founder School.
With over 10 years of experience in the education sector in Dubai we are well placed to offer schools the right marketing plan to suit their needs.
With the GEMS Founders School brand part of the initial exercise was to create a video animation to promote the school on their giant video wall.
As part of our marketing plan we also created a digital marketing strategy that included online brand awareness, Google Ads campaign. The support also included building a (multi-channel) social media community and SEO of the school webpages.
Video Animation and Marketing for GEMS schools
The GEMS Education has its own set of corporate messages we have to inter weave into all GEMS school communications delivering their mission, vision and values. As part of the Marketing plan we looked at online digital marketing strategy where we support paid media campaigns during the lead up to a school event. we also focus on using organic efforts to build online presence and awareness which ultimately is longer lasting when compared to PPC.
GEMS update their digital guidelines whenever new digital comms like social media templates, blog guidelines, SEO are required. These are then passed on to us to apply into our marketing plan activities. These brand standards covered templates for paid all 10 x google media web banners, traditional media out of home (OOH), Newspaper Press, Ground campaigns (door drop) and Website Design templates for webpages.
Video Animation and Marketing for GEMS schools
A large portion of the marketing plan is digital marketing which includes the creation of a calendar for social media and paid media PPC activities which compliment the organic activities such as content marketing for Blog page, Social media, and webpage SEO.
Video Animation and Marketing for GEMS schools
Brand Design Development
Since 2007 we have supported the GEMS Education group and all it’s schools across the world. GEMS are arguably the largest operator/owner/management of privately owned schools in the world. We are proud to have supported their marketing department with our educational services for over 10 years.
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