School Marketing-British Columbia Canadian School-Dubai

School Marketing-British Columbia Canadian School-Dubai

May 8, 2017 / / Comments (0)

 School Marketing Activities – For Schools in Dubai. 

The British Columbia Canadian School launched it’s brand new Canadian curriculum school in Dubai. As a new entrant to the region The School Agency were commissioned to handle the pre-launch and launch phases of the new campus. The Project brief was to boost enrollment of new students and position the school as an alternative to the American curriculum and offering families better opportunities for access to Canadian Universities. The BCCS offered certified Canadian Curriculum something that it’s competitors lacked.

The School Agency set about building online brand awareness of the school, it’s location, facilities and it’s USP being a certified Canadian school better prospects for University access to a Canadian college.  Our role at The School Agency was to support in the pre launch phase to build awareness and drive enrollment traffic to the their website and registrar’s office.

For over 10 years we have support school marketing activities in the region. BCCS’s  project required online brand building and general awareness of the new School campus. Aimed  to medium income families looking for an international school. We used both traditional and digital media to advertise and promote this new school across Dubai Investment Park and the surrounding catchment area.

One of the challenges was to promote a Canadian school curriculum in a market that is use to seeing America, British, IB and Emirati curriculum.  The School Agency designed and developed  design communications, that were used across various touch points online and traditional (Offline).

 

 

British Columbia Canadian School - School Marketing Activities

British Columbia Canadian School – School Marketing Activities

 

Target Audience
Expat parents and local Emirati’s open to considering an alternative to the American curriculum. Families who  can afford the mid market school fees.

Brand Design Development  
School Marketing material, Design and brand awareness, Newspaper Ads, Online banner advertising, Sales/Registrars Centre branding, Prospectus Design, corporate giveaways. 
Effectiveness 
Following the awareness campaign for the pre launch phase The School Agency successfully launched the new School’s name and particular education offering.  Good foot fall of potential parents visit the ‘Experience Suite’ showcasing the school’s attributes as a result of brand awareness.
British Columbia Canadian School - School Marketing Activities

British Columbia Canadian School – School Marketing Activities

Specialist Areas:
Brand Identity, Bilingual School Marketing, Brand Guidelines/Standards, Event Collateral Material, Online microsite, advertising web banners and Newspaper Ads.
Source:
https://bccis.ca/

Tags:blog articles on private school marketing

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