New School Launch – Dubai – British Columbia Canadian School

New School Launch – Dubai – British Columbia Canadian School

December 19, 2016 / / Comments (0)

 New School Launch Activities – For Schools in Dubai. 

The British Columbia Canadian School launched it’s brand new Canadian curriculum school in Dubai. As a new entrant to the region The School Agency were commissioned to handle the pre-launch and inaugural School launch activities of the new campus. The Project brief was to create school launch activities to generate enrollment of new students and position the school as an alternative to the American curriculum. The schools unique selling proposition included offering families better opportunities for access to Canadian Universities. The school is a certified Canadian Curriculum which is something that it’s competitors are not.

The School Agency set about creating School Launch Activities which included social media, Paid Media, Blog and website SEO to build online brand awareness of the school, it’s location and  facilities. As well as it’s USP of a certified Canadian school offering greater prospects for University access to students.  The School Agency supported pre launch and school launch phase to build awareness and drive enrollment traffic to the their website and registrar’s office.

For over 10 years we have supported new school launch activities in the region. BCCS’s  project required online brand building and general awareness of the new School campus. Targeted at medium to high income families looking for an international school education from FS1 to Grade 13 (Kindergarten, Primary and Secondary). We used both traditional and digital media to advertise and promote this new school across Dubai Investment Park and the surrounding catchment area.

One of the challenges was to promote a Canadian school curriculum in a market that is use to seeing America, British, IB and Emirati curriculum.  The School Agency designed and developed  design communications, that were used across various touch points online and traditional (Offline).

 

 

British Columbia Canadian School - School Launch

British Columbia Canadian School – School Launch

Target Audience
Expat parents and local Emirati’s open to considering an alternative to the American curriculum. Families who  can afford the mid market school fees.

Brand Design Development  
School Marketing material, Design and brand awareness, Newspaper Ads, Online banner advertising, Sales/Registrars Centre branding, Prospectus Design, corporate giveaways. 
Effectiveness 
Following the awareness campaign for the pre launch phase The School Agency successfully launched the new School’s name and particular education offering.  Good foot fall of potential parents visit the ‘Experience Suite’ showcasing the school’s attributes as a result of brand awareness.
British Columbia Canadian School - School Launch

British Columbia Canadian School – School Launch

Specialist Areas:
Brand Identity, Bilingual School Marketing, Brand Guidelines/Standards, Event Collateral Material, Online microsite, advertising web banners and Newspaper Ads.
Source:
https://bccis.ca/

Tags:blog articles on private school marketing

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