School Enrolment Advertising plans

School Enrolment Advertising plans

May 8, 2017 / / Comments (0)

School Enrolment outdoor advertising campaign 

The market for private schools in Dubai has become very competitive. Privately owner Schools in UAE are all expensive to operate and need to maintain their intake of student school enrolment numbers by creating and running advertising campaigns in the catchment areas. Having worked with many Education groups and their schools we are able to provide an advantage to School owners based on our unique unbiased perspective of the UAE market.

Among some of our client’s GEMS Education has been working with us for several years. GEMS (Global Education Management Systems) is known in the region as one of the largest School owners and management for independent private schools globally. Our role since 2007 has been to support schools in their critical pre launch phases of opening. 

 

For over 10 years we have support school enrolment advertising through tailored traditional outdoor (OOH) campaigns to more focused digital marketing activities and School Advertising. The projects that are briefed to us typically require complete advertising campaigns that run through traditional and digital media to promote a school’s awareness through the region.

A typical challenge is to promote a school name and build it’s student population of school enrolment numbers through advertising campaigns. The initial process is to develop a set of design concepts, that can be used across various touch points. From online and tradition, to web banners to large format graphics. Recently this including a giant full wrap of a Dubai Metro Station using 3M mounted outdoor graphics decals. A pre launch campaign will typically run for several months leading up to the grand opening event. The graphic elements we create we applied to all touch points including the video walls exterior and interior school branding .

 

Target Audience
Expat parent and local Emirati’s looking for an American curriculum school that can afford the premium offering this campus provided.

Brand Design Development  
School Advertising, School Enrollment Promotions material, Design and brand awareness, Newspaper Ads, Online banner advertising, Experience Centre, Brochure Design, corporate giveaways. Because of the nature of event it required high quality creative material to reflect the high profile of the event.
Effectiveness 
Following the awareness campaign for the pre launch phase we successfully increase the School’s name and education offering.  High volumes of potential parents were encouraged to  visit the ‘Experience Suite’ showcasing the school’s attributes as it neared building completion.
School enrolment Advertising as part of marketing Strategy to increase enrolment of students

School enrolment Advertising as part of marketing Strategy to increase enrolment of students

Specialist Areas:
School Enrolment, School Advertising, Brand Identity, Bilingual Logo design, Brand Guidelines/Standards, Event Collateral Material, Online microsite, advertising web banners and Newspaper Ads.
Source:
http://gemseducation.com/

Tags:blog articles on private school marketing

Leave a Reply