School Advertising in Dubai

School Advertising in Dubai

May 8, 2018 / / Comments (0)

Advertising for School Enrolment. 

The market for private schools in Dubai has become very competitive over the last couple of years. International Schools in UAE are all trying to increase enrolment of student population through School Advertising. Having worked with many Education groups and their schools we are able to provide an advantage to School owners based on our unique unbiased perspective of the UAE market.

Among some of our client’s GEMS Education has been working with us for several years. GEMS (Global Education Management Systems) is known in the region as one of the largest School owners and management for independent private schools globally. Our role since 2007 has been to support schools in their critical pre launch phases of opening. 

For over 10 years we have support school enrolment through tailored digital marketing activities and School Advertising. The projects that are briefed to us typically require complete advertising campaigns that run through traditional and digital media to promote a school’s awareness through the region.

A typical challenge is to promote a school name and build it’s founder student enrolment numbers through School Advertising campaigns. The initial process is to develop a set of design concepts, that can be used across various touch points. From online and tradition, to web banners to large format graphics. Recently this including a giant full wrap of a Dubai Metro Station using 3M mounted outdoor graphics decals. A pre launch campaign will typically run for several months leading up to the grand opening event. The graphic elements we create we applied to all touch points including the video walls exterior and interior school branding .

School Advertising as part of marketing Strategy to increase enrolment of students

School Advertising as part of marketing Strategy to increase enrolment of students

Target Audience
Expat parent and local Emirati’s looking for an American curriculum school that can afford the premium offering this campus provided.

Brand Design Development  
School Advertising, School Enrollment Promotions material, Design and brand awareness, Newspaper Ads, Online banner advertising, Experience Centre, Brochure Design, corporate giveaways. Because of the nature of event it required high quality creative material to reflect the high profile of the event.
Effectiveness 
Following the awareness campaign for the pre launch phase we successfully increase the School’s name and education offering.  High volumes of potential parents were encouraged to  visit the ‘Experience Suite’ showcasing the school’s attributes as it neared building completion.
School Advertising as part of marketing Strategy to increase enrolment of students

School Advertising as part of marketing Strategy to increase enrolment of students

Specialist Areas:
School Advertising, Brand Identity, Bilingual Logo design, Brand Guidelines/Standards, Event Collateral Material, Online microsite, advertising web banners and Newspaper Ads.
Source:
http://gemseducation.com/
School Advertising as part of marketing Strategy to increase enrolment of students

School Advertising as part of marketing Strategy to increase enrolment of students

Tags:blog articles on private school marketing

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