Logo Design – School

Logo Design – School

May 8, 2017 / / Comments (0)

Logo design for Education -The Emirates Teacher Award

As part of Dubai Government we were asked to create a logo Design and brand identity package for the Emirates Teacher Award.

Design and brand identity are part of our education marketing services we offer. For this government project we devised a logo design and set of brand guidelines for consistent application to all touch points.

With over 10 years of experience in the education sector in Dubai we are well placed to offer the regions Education sector the the right marketing solutions to suit their needs. This can start with a logo design, brand identity guidelines and application to all touch points both online and offline.

This prestigious government award recognizes and outstanding teachers who combine Arabic language with innovation. Supported by the GEMS Education group this logo design  is part of the a wider plan to improve learning Arabic in Schools in the UAE. The project required concept design and development and final approval by the Ministry Of Education.  

Once this was Logo Design was approved  we set about creating a brand standards /  brand guidelines for all 3rd party suppliers to access and apply the branding consistently across all touch points.

As part of our marketing design services we also proposed a digital marketing plan to include online brand awareness. Our proposal included building a (multi-channel) social media community and SEO for the Ministry of Education website. Together with a suite of  and event design material for the annual award ceremony.

 

 

Logo Design for Education, Brand Identity Guidelines + School Marketing for Enrolment

Logo Design for Education, Brand Identity Guidelines + School Marketing for Enrolment

 

 

Beyond the logo Design and brand identity our professional marketing expertise extends to online digital marketing strategy where we support paid media campaigns during the lead up to a school event. we also focus on using organic efforts to build online presence and awareness which ultimately is longer lasting when compared to PPC.

 

 

 

Logo Design for Education, Brand Identity Guidelines + School Marketing for Enrolment

Logo Design for Education, Brand Identity Guidelines + School Marketing for Enrolment

 

A large portion of the marketing plan is digital marketing which includes the creation of  a calendar for social media and paid media PPC activities which compliment the organic activities such as content marketing for Blog page, Social media, and webpage SEO.  

 

 

 

 

 

 

Logo Design for Education, Brand Identity Guidelines + School Marketing for Enrolment

Logo Design for Education, Brand Identity Guidelines + School Marketing for Enrolment

Target Audience
All Emirati teachers who excel in teaching arabic using innovation
Brand Design Development  
Logo Design, Brand Guidelines, Website Design and App design, School Marketing material, Design and brand awareness, Newspaper Ads, Online banner advertising, Sales/Registrars Centre branding, Prospectus Design, corporate giveaways. 
Effectiveness 
Logo Design is distinctive, depicting an abstract adult and child face,
to show a teacher student. It uses the UAE colours to endorse the localisation.

Since 2007 we have supported Education entities from MOE, KHDA to independent schools groups across the region and world. GEMS Education has worked with us for over 10 years, they are arguably the largest operator/owner/management of privately owned schools in the world. We are proud of the repeat business and to be able to continue supporting their marketing department with our professional services for more than a decade. 

 

 

Specialist Areas:
School Marketing Plan, Digital Marketing for Enrolment, Video animation, Motion Graphics, Website Design and Development for Education, School Prospectus Design, Brand Identity, Bilingual School Marketing, Brand Guidelines/Standards, Event Collateral Material, Online microsite, advertising web banners and Newspaper Ads.
Source:

https://www.moe.gov.ae/En/MediaCenter/News/Pages/Ministry-of-Education-and-GEMS.aspx

 

 

 

 

Tags:blog articles on private school marketing

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