Copywriter for Education-Professional Copywriting services

May 8, 2018 / / Comments (0)

Copywriter for Education – Professional Copywriting services

Launching a GEMS National School for Boys and Girls in Dubai. Required a full pre-launch & Launch marketing strategy starting with key messaging to be written by a professional copywriter for Education which is part of our service offering.

The total marketing strategy started with a our copywriter drafting key messages in line with the academy plan approved by KHDA. Copywriting for Education requires a particular understanding of school curriculums and how it affects the teaching style of an academic syllabus. Once key messaging is approved our copywriter can then apply their written language skills to write long copy for prospectus and web content.

The professional copywriter for education we has several years of experience writing copy for School prospectus/brochures and webpage. Most communications have pictures and words as the basis messaging. It is no different for digital marketing where a good copywriter for schools can write copy for school’s online awareness, Google Ads. and traditional press advertising, event and promotional collateral all require well written informative, concise copywriting skills. For GEMS National School for Boys and Girls we our copywriter wrote text for all the main communications that were multi-channel.

Our client brief or key marketing objectives were to deliver the message that GEMS National School for Boys and Girls is an affordable school in Dubai and offering British curriculum enriched with the The online digital marketing efforts helped it gain a competitive SERP ranking and establish itself with a good online presence. The guidelines we generated provided standards for copywriters to follow. Typically we create a guide as what is correct and what is incorrect showing samples of good and bad copywriting. This falls under ‘tone of voice’ and preferred language style.

GEMS National School for Boys and Girls have now established itself as a first rate school for local and expat students. Our initial marketing although started with a School Prospectus Design but the marketing plan covered pre-launch, Launch and post launch phases. In it’s second year of operation were able to hand over the School Marketing Calendar role to GEMS Education’s corporate team who are the school’s owner and operator.

The brand guidelines (visual standards) that we created enabled the in-house marketing team to apply consistent branding across all touch points each time they needed marcoms. We began with the School Prospectus Design as this was required as part of the presentation to the rulers office to approve the new schools academic enrichment programme.

copywriter for Education, professional copywriting for schools in UAE and Dubai

Further more we set about creating a School Marketing strategy which included a calendar for social media, Paid Media activities, Blog page management, and website CMS and SEO. As part of the marketing strategy to maintain online brand presence of the school, it’s location and facilities we optimized web content (SEO) for page ranking. Our marketing efforts started with School Prospectus Design to kick start the project into it’s pre launch and school launch phases helped build awareness and drive enrollment traffic to the their website and registrar’s office.

For over 10 years we have supported new school launches with School marketing strategies in the region. GEMS National School for Boys and Girls in Dubai required online brand building and general awareness of the new School campus. We started with copywriting for the School Prospectus Design and everything else followed look and feel and tone of voice of the copywriters tone of voice and language style.

Our target audience were Emirati parents and expat families looking for an affordable British Curriculum school education. We used both traditional and digital media to advertise and promote this school located in the Al Barsha South residential area of the city.

GEMS National School for Boys and Girls offers the British National Curriculum and the educational programme, starts from Foundation through to A-Levels. The curriculum is internationally recognised and will provide students with the opportunity to access some of the finest universities in the UAE as well as overseas.

copywriter for Education, professional copywriting for schools in UAE and Dubai

Target Audience

Expat parents and local Emirati’s in the residential area of Al Barsha South in Dubai.

Brand Design Development

Copywriter and copywriting services, guidelines that included writing standards style and tone of voice. The copywriting we supply was used in School Marketing material, Design and brand awareness, Newspaper Ads, Online banner advertising, Sales/Registrars Centre branding, Prospectus Design, corporate giveaways.

Effectiveness

Following the awareness campaign for the pre launch phase The School Agency successfully launched GEMS National School for Boys and Girls in the Dubai’s increasingly competitive market place and generated awareness of its name and promoting it’s reputable principal.

copywriter for Education, professional copywriting for schools in UAE and Dubai

Specialist Areas:

Copywriter and copywriting for Education, School Prospectus Design, Brand Identity, Bilingual School Marketing, Brand Guidelines/Standards, Event Collateral Material, Online microsite, advertising web banners and Newspaper Ads.

Source:

https://www.gemsnationalschoolforboys-barsha.com/

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