Video Animation- for Schools
December 19, 2016 / / Comments (0)
Video Animation and graphics for a giant video wall.
A giant video wall in the school lobby in Dubai America Academy is the most dominant feature of the school entrance. Video animation and motion graphics were used to create an education display of information across this 7 m x 13 meter high video wall.
As part of our full service marketing strategy we were commission to do video wall graphics and video animation to support the interior branding work.
This service is part of our digital marketing offering and it used the graphic assets some of which we had already created for other communications and applied motion graphics and animation to a pre approved story board. The design and development requires high end rendering wok in adobe ‘After efx’ soft ware. The Schools key messaging was brought to life using infographics, photos, live feed twitter and video footage mixed into one 3 min video animation. The last frame also has the School logo animated.
At the same time the video animation was created we made a basic set of DAA guidelines for digital application. To ensure correct application of subsequent digital branding and digital graphics was consistent. The School Agency’s also created a digital marketing strategy that included online brand awareness, Google Ads campaign. As well as traditional press advertising, event and promotional collateral. The support also included building a (multi-channel) social media community and SEO of the Dubai American School’s website.
Dubai American Academy’s marketing objectives were to deliver the schools vision and values of a premium American curriculum school that has been around for over 20 years in Dubai. An online digital marketing strategy supports their paid media campaigns during the enrollment months and special school events. This helps build online presence using organic efforts rather than paid media (google Ads) which ultimately is alot more cost effective in the long run. Additional DAA school digital brand guidelines we added each time a new communication items like social media templates, blog guidelines, SEO. The brand standards covered templates for paid media web banners, traditional media out of home (OOH), Newspaper Press, Ground campaigns (door drop) and Website Design templates for webpages.
Further more we set about creating a digital marketing strategy which included a calendar for social media, Paid Media activities were limited to a small budget, as the major efforts were the organic strategy such as content marketing for Blog page, Social media, webpages which included CMS and SEO.
The video animation was just a small part of the over all marketing strategy to maintain online brand presence of Dubai American Academy, we optimized all web pages content for SEO to boost google ranking.
For over 10 years we have supported new school launches with School marketing strategies in the region. Dubai American Academy required online brand building and general awareness of the concept. We started with the online digital marketing strategy and content marketing to set a standard for all other communications to follow in terms of design style and tone of voice of text.
Video Animation and Motion graphics as part of the digital marketing strategy
Brand Design Development
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