School Marketing Strategy-Oaktree Primary – Dubai

School Marketing Strategy-Oaktree Primary – Dubai

May 8, 2018 / / Comments (0)

Best School Marketing strategy – for Private Schools in Dubai. 

Launching a new primary school in an increasingly competitive market, The School Agency were tasked with providing full service creative agency support with professional School Marketing Strategy.


The 360 communications strategy included logo identity + guidelines, online and press advertising, event and promotional collateral. The support also included building a (multi-channel) social media community and SEO of the Oaktree name into the top 5 google listing. The school marketing strategy has helped build brand awareness of Oaktree which is a new school entry into Dubai and has helped it gain a competitive SERP ranking and establish itself with a solid online presence. The guidelines created provided templates for future communications in-bound marketing (such as social media templates, blog guidelines, SEO advice) also for out-bound marketing  (paid media) OOH, Press, Ground campaigns template were all produced for future School Marketing strategy.

Oaktree Primary School have now established itself as a first rate primary school in the community helped in part by strong ongoing school marketing strategy. We supported the initial set-up  pre-launch, Launch and post launch phases of Oaktree primary school and in it’s second year of operation were able to hand over the School Marketing strategy role to several designated staff members. The brand guidelines (visual standards) that were created enable the transition to in-house operations to be easer avoiding the need to contact the agency each time a query arises. The School now can maintain it’s position as a first rate community school and promoting this achievement by ongoing activities to build their online brand presence.


The School Agency set about creating School Marketing  strategy which included social media, Paid Media, Blog, website . To build online brand awareness of the school, it’s location and  facilities we optimized web content (SEO) for page ranking.  The School Agency’s marketing efforts during pre launch and school launch phases helped build awareness and drive enrollment traffic to the their website and registrar’s office.

For over 10 years we have supported new school launches with School marketing strategies in the region. Oaktree Primary School  project required online brand building and general awareness of the new School campus.

Our target audience was parents earning medium to high income a  British Curriculum Primary school education. We used both traditional and digital media to advertise and promote this new school in Dubai located in the residential heart of Al Quoz and the surrounding catchment area.

 The School Agency designed and developed  design communications, that were used across various touch points online and traditional (Offline).



School Marketing-Digital Marketing Strategy

Target Audience
Expat parents and local Emirati’s in the Al Quoz residential area

Brand Design Development  
School Marketing material, Design and brand awareness, Newspaper Ads, Online banner advertising, Sales/Registrars Centre branding, Prospectus Design, corporate giveaways. 
Following the awareness campaign for the pre launch phase The School Agency successfully launched Oaktree in the Market place and generated awareness of its name and well known principal.  

School Marketing-Digital Marketing Strategy

Specialist Areas:
Brand Identity, Bilingual School Marketing, Brand Guidelines/Standards, Event Collateral Material, Online microsite, advertising web banners and Newspaper Ads.