Enrolment Promotions- Cranleigh School Abu Dhabi

Enrolment Promotions- Cranleigh School Abu Dhabi

May 11, 2017 / / Comments (0)

Enrolment Promotions – Cranleigh School Abu Dhabi

As part of Abu Dhabi Government (TDIC) we were asked to support the pre-launch phase of a new premium school opening in Abu Dhabi. 

 

Design and brand identity are part of our education marketing services we offer. For this Tourism Development Investment Company project we devised a a set of localised brand guidelines for the middle east as they only existed in English where Cranleigh UK’s campus existed.

With over 10 years of experience in the education sector in Dubai we are well placed to offer the regions Education sector the the right marketing solutions to suit their needs. This can start with a simple set of brand identity guidelines and extend to enrolment promotions campaigns..

Once this was Arabic Bilingual Logo Design was approved  we set about creating a brand standards /  brand guidelines for all 3rd party suppliers to access and apply the branding consistently across all touch points.

As part of our marketing design services we also proposed a digital marketing plan to include online brand awareness. Our proposal included building a (multi-channel) social media community and SEO for the website.

 

Enrolment Promotions - for schools in UAE, Cranleigh AUH- Corporate guidelines

Enrolment Promotions – for schools in UAE, Cranleigh AUH- Corporate guidelines

 

 

Beyond the logo design and brand identity our professional marketing expertise extends to online digital marketing strategy where we support paid media campaigns during the lead up to a school event. We also focus on using organic efforts to build online presence and awareness which ultimately is longer lasting when compared to PPC.

 

 

 

Enrolment Promotions - for schools in UAE, Cranleigh AUH- Corporate guidelines

Enrolment Promotions – for schools in UAE, Cranleigh AUH- Corporate guidelines

 

A large portion of any marketing plan is digital marketing is the creation of  marketing agenda calendar for social media and paid media PPC activities. These go together and compliment the organic activities such as content marketing for Blog page, Social media, and webpage SEO.  

 

 

 

 

 

 

Enrolment Promotions - for schools in UAE, Cranleigh AUH- Corporate guidelines

Enrolment Promotions – for schools in UAE, Cranleigh AUH- Corporate guidelines

Target Audience
All parents expats and locals who have children aged 6-18yrs looking for a premium UK curriculum school in Abu Dhabi.
Brand Design Development  
Logo Design, Brand Guidelines, Enrolment Promotions, Website Design and App design, School Marketing material, Design and brand awareness, Newspaper Ads, Online banner advertising, Sales/Registrars Centre branding, Prospectus Design, corporate giveaways. 
Effectiveness 
Logo Design is an important part of marketing only when applied correctly and consistently. We created a set of brand guidelines for Cranleigh School. Also supported them with pre-launch enrolment promotions.

Since 2007 we have supported Education  groups across the region. For example GEMS Education has worked with us for over 10 years, they are arguably the largest operator/owner/management of privately owned schools in the world. We are proud of the repeat business and to be able to continue supporting their marketing department with our professional services for more than a decade. 

 

 

Specialist Areas:
School Marketing Plan, Digital Marketing for Enrolment, Video animation, Motion Graphics, Website Design and Development for Education, School Prospectus Design, Brand Identity, Bilingual School Marketing, Brand Guidelines/Standards, Event Collateral Material, Online microsite, advertising web banners and Newspaper Ads.
Source:
https://www.cranleigh.ae/

http://www.tdic.ae/tdiccategories/education/Pages/cranleigh.aspx

https://www.cranleigh.org/

 

 

 

 

Tags:blog articles on private school marketing