The Arab Innovation Centre- Logo Design and Branding

December 16, 2016 / case-study / Comments (0)

Client: Logo Design for GEMS Education and The Executive Council (Dubai Government).

Our agency was briefed to create a logo design and brand identity guidelines for a prestigious government event.

The Arab Innovation Centre for Education, offers a platform for research to promote international best practices in the field of education innovation and incubate emerging business projects developed by UAE nationals in the education sector.

Project involved creating a logo for a new event. The Logo had to be bilingual and appeal to an international audience of delegates attending an annual event. The project included logo  and brand guidelines/Standards manual and application to corporate communications for marketing the event. Our digital department created a landing page for the event.

  • Logo Design/ Brand identity

  • Launch collateral

  • Website

The Logo design selected makes use of a light bulb filament to form part of the letters in both the English Only variant and the arabic variant. The supporting graphics were designed to give a vibrant mix of alternative background imagery when applied to other collateral.

Project Outcome

Both client(s) GEMS and TEC approved the design and set about trademarking for future use as the event would run each year as part of the Arab Summit.


Logo design Event design for Gems Education and Dubai Government The Executive Council for the prestigious ‘The Arab Centre for innovation and Education’ event .

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peter caush

Director The School Agency